How SMS Marketing Delivered 5x ROI for an E-commerce Brand

Each segment received personalized messaging based on shopping behavior.

Message & Offer Strategy

• Short, conversion-focused copy (120–160 characters)

• Clear CTA and deep-link to product/cart

• Urgency-based offers

• Personalized product or category mentions

Sample SMS Copy:

🛒 Forgot something?
Your cart is waiting!
Get 10% OFF – valid for 24 hrs ⏰
👉 Complete your order: [Link]

Automation & Trigger-Based SMS

We implemented automated SMS triggers:

• Cart abandonment (after 30 mins, 6 hrs & 24 hrs)

• Order confirmation & delivery updates

• Flash sale announcements

• Win-back campaigns for inactive users

Delivery Optimization & Compliance

• DLT-approved templates

• Registered Sender ID

• Opt-out enabled (STOP keyword)

• Frequency capping to avoid spam complaints

Campaign Performance (30 Days)

 Cost Breakdown (Illustrative)

Revenue Generated: ₹23,01,000+
Net ROI: 2.6x

Key Success Factors

✔ 90%+ open rates vs email (20–25%)
✔ Immediate reach on mobile
✔ Behavior-based personalization
✔ Automation reducing manual effort
✔ Lower cost per conversion than paid ads

Scalability & Future Roadmap

After successful results, the brand expanded SMS usage to:

• Product launch alerts

• Back-in-stock notifications

• Festival sale campaigns

• Loyalty & referral SMS

Integration with WhatsApp & Email was planned for an omnichannel lifecycle strategy.

 Conclusion

SMS marketing emerged as a high-ROI, performance-focused channel for e-commerce brands, particularly for cart recovery, repeat purchases, and flash sales.

With smart segmentation, automation, and compliance-safe execution, SMS consistently delivered faster conversions at lower costs compared to traditional digital ads.